The following is an excerpt from a paper on copywriting and advertising by Arthur Kover:
“The copywriters perceived viewers as drawn, humiliated by the defeats of the day, almost paralyzed with fatigue. Viewers, living in a grim world, deprived of much joy or meaning, longed for the surcease offered by television, for the passive numbness of viewing.”
This was in 1995 and it seems that in thirteen years things have not only not changed, but have gotten worse. If this is the reality, I’m wondering how people are still functioning, what keeps them moving.
Last summer I prepared myself mentally for an upcoming long and painfully cold winter. So far I’ve been schmoozing off of that accrued supply of strength and willpower. I see it as a small bottle patiently filled with sweet yummy walnut liquor over the summer which is given as a medicine in small portions to the sufferer during winter. I haven’t had so many zits on my face at once in years - I have eleven on one side, eight on the other, two or three on the forehead and chin, two or three on the neck, and a few on my back, and I am generally a non-zit person. I won’t delve into the paleness of my skin, the deadness of my hair, the burning in my throat and the bloatedness of my head although I am enticed to throw in a few more descriptive epithets but I’ll restrain myself. Many people are having it much worse (although many are having it much better but let’s not dwell on the negative shall we) and a good question Tyler recently raised is how do homeless people survive in this weather? I found this article which not only raises the same question but also raises other questions such as who were these people before they became homeless, and who will they be after that.
Last summer, when I started accruing that bottle of walnut liquor, I also read an article about the insane coldness of this city, but that article was also soothing, talking about how people keep being nice to each other because “they’re all in this together”. Let me tell you that there is no such thing. Most people in social spaces are trying and accomplishing the hard task of keeping their cool. But many… oh many you can see the rage boiling in their eyes as I accidentally kick the seat in front of me in the theater, the looks strangers exchange as they bump into each other as they run to catch the train. However, most people are just blank, completely numb. I was looking at the mostly well dressed crowd getting off the train this morning during rush hour – all put together very well, scarves neatly tucked around the neck, clean black boots fitting perfectly around their legs, everyone becoming one with the bags they carry, all looking down, deep in thought about something, or maybe nothing, going to their dull little jobs. Is it the winter or is it the stress? Maybe if we all weren’t so stressed out we would be nicer to each other despite of the weather, maybe then we would really be “in this together”.